Barilla pasta gay

In September , Guido Barilla, the chairman of Barilla Group, one of the world's leading pasta manufacturers, engendered controversy and prompted calls for boycotts when during the course. A year ago, the Italian pasta maker was under fire after the company's , Guido Barilla, said he favors "traditional" families and wouldn't use same-sex couples in advertising. Now, the. Unlike Chick-fil-A, Barilla used its anti-LGBTQ scandal as a catalyst for conversation and inclusivity.

Barilla controls nearly half of the Italian pasta market. In , the CEO of.

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Gay rights groups are boycotting Pasta Barilla after the company's CEO, Guido Barilla, said Wednesday on an Italian radio show, "I would never do an advert with a homosexual family." Barilla went. After chairman Guido Barilla rebuked gay families on national radio, his CEO spent five years cleaning up the company’s reputation. Restaurants and other businesses have taken Barilla pasta off the menu after the company's head weighed in on "homosexual" families.

All Rights Reserved. Kellogg Policies Sitemap. Home Learning from Barilla. Learning from Barilla Lessons learned from the pasta company's brand fiasco Following Guido Barilla's comments, some restaurants like this one in Chicago began boycotting the company. That comedian Lewis Black would devote an entire "Back in Black" commentary to pasta purveyor Guido Barilla's now-infamous comments about gay families, observing that the Barilla Group chairman "stuck a whole boot-shaped country into his mouth," tells you all you need to know about how much press the matter has gotten.

Stand-ups don't make jokes unless they're sure everyone will get them. Full disclosure: Black also called out the media for its many instances of "hot water" puns in covering the story—a sin we ourselves committed. What's to be learned from the scandal, in which Barilla told a radio interviewer that he'd never include a "homosexual" family in an ad campaign, adding that people who didn't like it could go eat someone else's pasta?

Kellogg faculty weighed in on the ensuing social- and traditional-media firestorm, which prompted numerous calls for boycotts as well as multiple apologies and a new diversity and inclusion effort from Barilla. A comment that hardly raises eyebrows in its home country may create outrage elsewhere. Yet, reputation management is still viewed as a subdiscipline of P. Calkins used Dodge as an example of how to do values-based marketing, noting that the company was able to target those with a "traditional, rural, conservative" bent without alienating city-dwelling liberals.

Which, as the Press writer pointed out, Barilla probably thought he was doing. Until so many hit the boiling point. Sorry, Lewis. Following Guido Barilla's comments, some restaurants like this one in Chicago began boycotting the company.